B.Tech HSS Outline Syllabi


Course Outline

Humanities and Social Sciences Outline Syllabi

B.Tech Courses

Presentation & Communication Skills (3 credits) 1st Semester Sub.Code:- 14B11HS111
Communication: Nature, Process and Barriers. Listening skills: Types, Barriers, Ways to improve. Speaking skills – Conversational Styles, Public Speaking, and Presentation Skills. Reading skills –Types, Approaches, Barriers, Ways to improve. Writing Skills – Words, Sentences, Paragraph, Textual Organization, Unity, Coherence and Cohesion. Technical Writing -Notice, Agenda, Minutes, Circulars, Emails, CVs, Reports.


English (Audit Course) 1st Semester Sub.Code:- 14B11HS199
Functional English Grammar: tenses, voice, punctuation, concord, subject verb agreement, direct-indirect speech, common errors in sentences. Vocabulary: commonly confused and misused words, synonyms, antonyms, spelling, homophones, one word substitute. Comprehension. Conversational skills: group discussion, presentations. Compositions – paragraph writing, story writing, dialogue writing, letter writing, notice writing.


2nd Semester

Group and Co-operative Processes (3 credits) 2nd Semester Sub.Code:- 14B11HS211
Individual: Biographical Characteristics, Ability, Learning, Personality, Emotional Intelligence, Assertiveness, Perception, Values, Attitude. Group: Type, Development, Structure, Dynamics, Processes. Teams: Types, Creating and managing effective teams. Conflict and Negotiation. Motivation. Leadership.


3rd Semester

Economics (3 credits) 3rd Semester Sub.Code:- 14B11HS311
Introduction to economics. Basics of demand, supply and equilibrium. Demand theory and analysis. Theory of consumer choice. Business and economic forecasting. Production theory and analysis. Cost theory and analysis. Market structures – perfect competition, monopoly, monopolistic competition, oligopoly and barriers to entry. Macroeconomic Issues-Theory of National Income, Theory of Employment, Functions of Central and commercial Banks, International trade



Financial Management (3 credits) 4rth Semester Sub.Code:- 14B11HS411
Introduction, scope and objectives, basic financial concepts. Time value of money. Capital budgeting – techniques, cash flows. Long term sources of finance. Concept and measurement of cost of capital. Leverages, EBIT-EPS analysis. Working capital management. Inventory management. Financial statement analysis.


5th Semester

Social and Legal Issues (3 credits) 5th Semester Sub.Code:- 14B11HS511
Social Structure, Social Impact on Information System and Technology, Corporate Social Responsibility, Business ethics, Professional Conduct: Code of ethics for an Engineer, Ethics in Bio-Tech, Introduction to Constitution, Right to information, Consumer Protection Act, Contract Act, Company Act, Negotiable Instruments Acts, Intellectual Property Issues:(What is Intellectual Property, Copyright Law, Trademark and Law of Patent),,Computer Crimes(Fraud and Embezzlement, Sabotage & Information Theft, Intruders, Hacking& Cracking), Computer Crime Laws, Digital Forgery, Cyber Terrorism, Wiretapping & IT Act.


6th Semester

Project Management (3 credits)  6th Semester Sub.Code:- 14B11HS611
Concepts, project life cycle, roles and responsibilities of project manager. Generation of Project ideas and opportunities. Project selection – criteria and models. Project planning. Project strategy – risk management, budgeting and cost estimates. Scheduling – network techniques, Gantt charts. Resource allocation. Monitoring and information system. Project control, auditing, completion & development and process improvement. Managing E-projects and Future of Project Management.



7th Semester

Entrepreneurial Development (3 credits)  7th Semester Sub.Code:- 14B1AHS731
Foundations of entrepreneurship. Strategic management and the entrepreneur. Forms of business ownership and franchising. Buying an existing business, sources of funds, building a marketing plan. E-commerce, integrated marketing communications and pricing strategies. Managing cash flows, creating a successful financial plan. Leading the growing company and planning for management succession. Global aspects of entrepreneurship, opportunities for entrepreneurs.


Managing and Marketing Technology (3 credits) 7th Semester Sub.Code:- 14B1AHS732
An Introduction to Marketing. Analysis of the macro environment. Corporate and division strategic planning. Product, services and branding strategies. The New Age Digital Marketing. Internet Marketing. Interactive Marketing Communications. New product development and product life-cycle strategies. Pricing strategies. Marketing channels and supply chain management. Advertising, sales promotion, personal selling and direct marketing. Creating customer value and loyalty. Cultivating Customer Relationship Management. Competitive Dynamics and Strategies for Market Leaders. Crafting the Brand Positioning. Setting the Product Strategy. Designing and managing services. Designing and Managing Integrated Marketing Channels. Designing and Managing Integrated Marketing Communications. Buying Decision Process. The Global Marketplace. Social Responsibility and Marketing Ethics. Managing a Holistic Marketing Organization.


Indian Financial System (3 credits) 7th Semester Sub.Code:- 14B1AHS735
Introduction to Financial system- Components and functions; Fund mobilization through Financial markets- Money market Instruments and Features, Link with Monetary policy, Fund raising through IPO, Private Placement, ADR, GDR, ECB and Private equity; Secondary market- Trading in secondary market, Stock exchanges; Stock Valuation and Analysis- Fundamental and Technical Analysis of stocks; Investing basics-Consideration of Risk and Return; Investing in Mutual Funds and Insurance; Overview of Income Tax-Calculation of Income tax liability for individuals: Income from salaries, Income from House Property, Income from Capital Gain, Deductions under section 80C to 80U.


Technology and Culture (3 credits) 7th Semester Sub.Code:- 14B1AHS734
Genealogy of the concept, The Information Technology Revolution, The concept of Network societies, Evolution of Culture, Principal theories of Culture: Kluckholn and Strodtbeck, Hofstede, Trompenaars and Schwartz, Cultural Diversity and cross cultural literacy. The Communication Process, Language and Culture, Non Verbal Communication, Theories of Negotiation, Negotiation and Intercultural Communication, Decision making in cross cultural environment, Theories of Culture centric leadership and their Global Relevance, Developing Competencies for Global citizens and Ethical Guidelines for Global Citizens.


Customer Relationship Management (3 credits) 7th Semester Sub.Code:- 14B1AHS733
CRM-Strategic Imperatives, CRM in B2B Markets, CRM in B2C markets, Relationship Marketing, Financial, Social, Customization and Structural bonds, Market Share vs. Customer Share, Economics of CRM, Customer Lifetime Value, Operational, Analytical and Collaborative CRM, Components of e CRM Solutions, Technological Tools for CRM, Role of Digital Technologies and CRM, Using Blogs, Wikis and Online Communities for CRM, The experience ecosystem and Customer Experience Management, Evaluating Technological solutions for CRM, Comparison of Siebel, Oracle, MySAP.com, Implementing CRM, Social Customer Relationship Management, social CRM strategy and social customer analytics.


8th Semester

Quality Issues In Engineering (3 credits) 8th Semester Sub.Code:- 14B1AHS833
Introduction: Quality & Total Quality Management, Managerial Perspective of Quality Management, Tools and Techniques of Quality Management, Statistical Tools for Quality Control and Precision: Acceptance Sampling, Statistical Process Control, Tools of Problem Solving and Continuous Improvement, Quality Awards and Certification, Quality Management Systems, Cost of Quality, Quality Strategy for Indian Industry.


Knowledge Management (3 credits) 8th Semester Sub.Code:-   14B1AHS831
Introduction. The Perspectives on Knowledge. Types of knowledge, knowledge workers valuing knowledge. The Introduction of Big Data. The creation and usage of Big Data. The dynamics and theories of the Knowledge Management. Knowledge Model Components. Template Knowledge Models. Knowledge Model Construction. Knowledge Intensive firms and the Knowledge Workers. Communities of Practice. Cross Community, Boundary Spanning Knowledge Processes. Power, Politics, Conflict and Knowledge Processes. Content Management. Creativity and Innovation Dynamics and Knowledge Processes. Knowledge Management Strategies. Business processes and the Process-Oriented Organization. Information and Communication Technologies (ICT). Management of Intellectual Capital. Different levels of knowledge Management Organizational Culture, Developing Human Capital. Building and Managing the Knowledge Repository. The Ultimate Knowledge for the Organization.


Industrial Sociology (3 credits) 8th Semester Sub.Code:-   14B1AHS834
Introduction to Industrial Sociology, Nature and type of Industrial Society, Scope and importance of the study of Industrial Sociology, Social Ethics and Industrial Relations, Power in Organizations, Coalitions, Politics, Conflict and Processes, Labour characteristics in sociological perspectives, Worker, supervisor and authority relations, Labour management relations : an overview of industrial and labour relations, Labour Legislations: Factories Act Minimum Wage Act, Women Labour and Child Labour ,Conciliation, collective bargaining and adjudication, Joint management councils and quality circles, Trade union, its functions and participatory management and housing and community welfare, Work and Employment, Racial & Ethnicity Inequality, Gender Inequality Social Stratification and Inequality, The Working Poor, Welfare and Homelessness, Drugs Crime and Deviance, Family, religion, stratification, habitat, settlement and environmental problems through industrialization process, Organizations and Globalization, Atomization-Computerization and its effects on Industry ,Work and Work Place Work and Family.


Organizational Psychology (3 credits) 8th Semester Sub.Code:-   14B1AHS835
Introduction: Meaning and Scope; Origins of Organizational Psychology: Scientific Management, Hawthorne Studies, Ergonomics; Job Analysis and Job Evaluation; Personnel Selection; Training; Performance Appraisal; Approaches to Management; Job Satisfaction; Employee Commitment; The Meaning of Work; Organizational Culture; Stress at Work and Managing Job Stress.