Jaypee University Anoopshahr

Admissions Open for AY 2024-25. Apply Online at https://getadmissions.com/jaypee/
Admissions Open for AY 2024-25. Apply Online at https://getadmissions.com/jaypee


जेपी विश्वविद्यालय अनूपशहर , उ. प्र. , भारत


Bachelor of Business Administration (BBA)

Department of Management

Why Department of Management from Jaypee University

Faculty of Management at Jaypee University, Anoopshahr was established in the year 2016 with the objective of providing world-class management education to aspiring managers.

Presently Faculty of Management is offering 3-year professional undergraduate program in business administration -BBA. The program was initiated in the academic year 2016-2017 with functional specializations offered in Agricultural Business, Digital Marketing, Healthcare Service Management, and Hospitality Management. This program offered by the Faculty has gained wide recognition and acceptance among the industry resulting in excellent placement year after year. Our students have been placed with some renowned employers in the country.

In accordance with the National Education Policy (NEP) – 2020, the curriculum of BBA program has been restructured in the academic session 2021-2022. The program provides holistic knowledge and skills in the fields of HR, Marketing, Finance, and Operations Management. Special emphasis has been given to development of leadership and entrepreneurship skills through various student activities and 360 degree learning. The curriculum of program is being proactively updated as per the changing industry environment.

Why Jaypee University Anoopshahr?

Some reasons why Jaypee University is the right choice for you

Highest Package Offered
Recruiters including MNC's
0 +
Fee concession for Early admissions
0 K

Why Bachelor of Business Administration from Jaypee University

A Bachelor of Business Administration (BBA) degree is a popular undergraduate degree program that focuses on business management and administration. There are several reasons why pursuing a BBA degree can be a good choice for students:

Versatility: A BBA degree offers a wide range of career opportunities in various fields like marketing, finance, human resources, operations management, entrepreneurship, and more. Graduates with a BBA degree can work in different industries and sectors.

Practical skills: BBA program offers practical training and hands-on experience that help students develop essential skills like problem-solving, communication, leadership, teamwork, and critical thinking. These skills are highly valued by employers across different industries.

Career advancement: A BBA degree cans open doors to higher-level positions within an organization. Graduates with a BBA degree can also pursue further education like an MBA or other graduate-level degrees.

Networking opportunities: BBA program provides ample opportunities for students to network with industry professionals, attend industry conferences, and participate in internships. This exposure can lead to job offers and career opportunities.

Entrepreneurship: BBA program offers courses in entrepreneurship, which can help students, learn how to start and run their own businesses. This is especially valuable for students who aspire to become entrepreneurs or work in startups.

Overall, a BBA degree can equip students with the necessary knowledge, skills, and experience to succeed in various business-related fields.

Areas of study

BBA curriculum deals with concepts of management, marketing, accounts, finance, economics, entrepreneurship, human resource management, supply chain and logistics management and other allied areas.

Research areas

Digital marketing, consumer behaviour, Green marketing, use of AI in Business, CRM, marketing communication, pricing strategies ,etc.


There are several opportunities available for Bachelor of Business Administration (BBA) graduates in India and abroad. Some of the most popular career paths are:

Management Trainee: Many companies hire fresh BBA graduates as management trainees, providing them with training and development opportunities to gain experience in various departments and functions.

Sales and Marketing: BBA graduates can pursue careers in sales and marketing, working as sales executives, marketing managers, or business development executives.

Finance and Accounting: BBA graduates can also work in finance and accounting, performing tasks such as bookkeeping, auditing, financial analysis, and tax planning.

Human Resources: BBA graduates can opt for careers in human resources, working as HR executives, recruiters, or training and development specialists.

Entrepreneurship: BBA graduates can start their own businesses, using their knowledge and skills to run successful ventures.

Government Jobs: BBA graduates can apply for various government jobs such as Indian Administrative Service (IAS), Indian Police Service (IPS), Indian Revenue Service (IRS), and many others.

Further Education: BBA graduates can also pursue further education such as MBA, CA, CS, or other professional courses to enhance their knowledge and skills in a specific field.

Overall, BBA graduates have a wide range of career options available to them in India. The key is to identify their interests and strengths and then pursue the path that aligns with their goals.

Top recruiting Companies

Students will have an opportunity to work in diverse set of industries and organisations including MNCs and Government units. Service sector such as FMCG, Banking, and Insurance, IT companies like Accenture, Infosys, BYJUs etc. provide ample opportunities for BBA graduates.

Job positions

Management trainee, Sales and Marketing executive, Finance executive, customer support executive, Business data analyst, assistant manager etc.

Key Recruiters