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JAYPEE UNIVERSITY ANOOPSHAHR, UP, INDIA

जेपी विश्वविद्यालय अनुपशहर, उ. प्र., भारत

ESTABLISHED UNDER UP ACT NO 8 OF 2014 AND INCORPORATED UNDER UP ACT NO 12 OF 2019 AS PRIVATE UNIVERSITY APPROVED BY UGC UNDER SECTION 2(F) OF THE UGC ACT, 1956

Jaiprakash Sewa Sansthan
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Dr. Himanshu Rajput

Dr. Himanshu Rajput

Assistant Professor

Email: himanshu.rajput@mail.jaypeeu.ac.in

About me

Dr. Himanshu Rajput obtained his M.B.A. from HNB Garhwal University, Srinagar, Uttrakhand, and completed his PhD from School of Business and Management Studies, Central University of Himachal Pradesh, Dharamshala, Himachal Pradesh in 2018. He received best research paper (Marketing track) award at SITM-IRC-TEM, organized by Symbiosis University of Telecom Management, Pune & Telecom Ecole de Management, Paris on 16th & 17th January 2015 for his research paper “Understanding social networking sites continuance: an application of extended Theory of Planned Behaviour”.

Expertise

Online Consumer behavior, New technology adoption and continuance, social media marketing, and Marketing communication & Branding.

Education
Ph.D. (Central University of Himachal Pradesh, 2018), NET-JRF (Management)
Experience
6 years Academic Experience
Key Publications
Publications:
  1. Rajput, H. (2014). Social media and politics in India: a study on Twitter usage among Indian political leaders. Asian Journal of Multidisciplinary Studies, 2(6).63-69.
  2. Rajput, H., & Kumar, D. (2014). Consumer response to social media campaigns. JIMQUEST Journal of Technology & Management, 9(2).24-31.
  3. Kumar, D., & Rajput, H. (2014). Consumers’ privacy & ethical issues towards mobile marketing in India. Indian Journal of Applied Research, 4(3).22-24.
  4. Rajput, H., & Kumar, D. (2014). Social recruiting: trends, opportunities and challenges in India. Pacific Business Review International, 7(4).25-28.
  5. Rajput, H. (2015). Social networking sites continuance: an application of extended theory of planned behavior. Telecom Business Review, 8(1).37-47.
  6. Rajput, H. (2015). Who’s chatting? Interplay between personality and WhatsApp use. International Journal of Marketing and Business Communication, 4(4). 39-50.
  7. Rajput, H. (2015). Use of smartphone-based messaging applications: an extended theory of planned behavior approach. Abhigyan- Management journal from FORE, 33(3). 28-41.
  8. Rajput, H. & Verma, Y.S. (2019). Continuance of social networking sites in India: A modification of expectancy-confirmation theory. Marketing to Centennials in Digital World. Book Bazooka Publication. ISBN: 978-93-86895-57-8.
  9. Rajput,H. et al. (2023). Impact of nature-based tourism on physical & mental health of patients. Journal for ReAtttach Theory and Developmental Diversities, 6(10s), 347-357.